SWAG is the seventh studio album by Canadian singer Justin Bieber, surprise-released on July 11, 2025, through Def Jam Recordings and ILH Productions. Moving away from his traditional hyper-polished pop anthems, the 21-track record delivers a raw, R&B, and alternative-pop sound characterized by dreamy vocals, organic textures, and reverb-heavy production. Following its release, Bieber quickly followed up with a sequel album, Swag II, on September 5, 2025. [1, 2, 3]